Welcome

Welcome to my media blog, which I will use for posting the progress of my coursework throughout the year. My name is Sebastian Hodge (0330) and I'm in Group 5 alongside Louis Caldwell (0131), Vivian Oparah (0621) and Joshua Brooks (0110). To the right you'll find labels which can be used for easy navigation of my blog.

NTLS - Heart Skipped A Beat video

NTLS Album Cover

NTLS Album Cover
Album for the self-titled NTLS debut album cover

NTLS Website

NTLS Website
Click on image to open the NTLS website

Wednesday 4 December 2013

Using the Internet to promote a movei relesase in the UK - The Hobbit: DoS

What is it: Facebook Page
Source: Facebook.com
Above or below the line: Below the line
Who it reaches: Teens, active fans of the Hobbit
Value: Free, unlimited audience, wide outreach

What is it: Competition
Source: ODEON
Above or below the line: Above the line
Who it reaches: Loyal ODEON fans, 18+ year olds
Value: Strong incentive for audience - holiday to NZ, utilises present ODEON fans, older audience

What is it: Article on new character posters
Source: Spinoff.com
Above or below the line: Below the line
Who it reaches: People interested in characters from trilogy, devoted website users
Value: Mutually beneficial for website and film, free, unlimited audience